CHANGING FOOTBALL, CHANGING THE NATION

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SAFA Development Agency | Copyright © 2016

CHANGING FOOTBALL, CHANGING THE NATION

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SAFA Development Agency

SAFA House, 76 Nasrec Road

Nasrec Ext. 3, Johannesburg, 2000

P. O Box 910, JHB, South Africa

Tel: +27 11 567 2010

Email: info@safadev.org

Web: www.safadev.org

Telephone: +27 11 567 2010   |    Email: info@safadev.org

NEW STRATEGIC DIRECTION: SAFA FOOTBALL PLUS SOCIAL FRANCHISE

We have realised from our experience in seeking to raise funds over the past two years, that the pockets of funding allocated for Sports Development in both corporate and government sectors are limited.  For instance, Sports Development receives just 5% of the total CSI national spend, and of this football’s share has dropped to under 50%.

Through our engagement in this space, and through our encounter with the multiple NGO’s/NPO’s that utilise football as a vehicle for youth development, we have realised that we will be far more successful in “piggy-backing” our football development funding plans on the back of a much broader “youth development through football” strategy.

We have identified a successful and replicable model of youth development using football as developed by AMANDLA EduFootball, an NGO with two sites in the Western Cape and funding in place for a third site in Diepsloot, Johannesburg.

The site, which consists of a ‘Safe-Hub” consisting of an artificial pitch (divided into four 5-a-side pitches), floodlights, controlled access and a 600m2 youth development centre, currently attracts 2,500 young people a week into a very well structured programme of youth development through football.

The tracked and independently verified outcomes that they achieve include the following:

  1. 42% decreased in incidents of violent crime within a 600m radius of the centre
  2. 49% increase in educational outcomes of children in the programme
  3. Youth leadership and development outcomes
  4. Health outcomes in HIV/Aids and nutrition.

Integrated fully into this youth development through football programme is a TALENT DEVELOPMENT programme that will be fully aligned with the Vision 2022 programme.

"We have set an ambitious goal to develop one of these Centres in each of the 341 SAFA LFAs,as well as a larger one in each Regional Centre, a total of 400 sites in all".


A NOTE ON SOCIAL FRANCHISING

Definition and benefits

Social franchising, also known as not-for-profit franchising, is franchising with social impact rather than profit-making goals. Social franchises pursue these goals through the mechanism of franchising for the replication and distribution of products and services of the organisation.  

Economies of scale, standardisation, skills transfer and the opportunity to create a supportive network all make franchising an attractive replication model for organisations with social goals. If properly implemented and managed, social franchising offers important benefits to the franchisor, franchisee, the donor and society.

For the franchisor:

For the franchisee:

For donors:

Strategic Direction

THE WORK OF THE AGENCY

Overview | Core Funding | Program Funding | Strategic Direction