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CHANGING FOOTBALL, CHANGING THE NATION

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SAFA Development Agency

SAFA House, 76 Nasrec Road

Nasrec Ext. 3, Johannesburg, 2000

P. O Box 910, JHB, South Africa

Tel: +27 11 567 2010

Email: info@safadev.org

Web: www.safadev.org

Telephone: +27 11 567 2010   |    Email: info@safadev.org

SAFA DEVELOPMENT AGENCY FUNDRAISING ACTIVITIES

There are two elements to the funding that we are seeking to raise:

The programme-funding quantum is enormous, as the scope of the programme to be delivered is extensive.  There is a full discussion on the strategy for raising this funding in the narrative below.

The Core funding required for the year 2015/2016 is between R8m and R11m, depending on the programmes that we will need to project manage.  These in turn are based on programme funding that we are able to raise.

Section A deals with the Core Funding challenge, and Section B with the programme funding element.


A: CORE FUNDING

The estimated budget for core funding of a fully operational Development Agency is a minimum of R8m and an optimal of R11m per annum. Raising direct core funding is more difficult than raising project funding, as funders prefer funding projects directly. Generating core funding therefore, will be achieved in the following manner:


CLUB 300

  1. Club 300 is a membership Club open to corporates and individuals, designed to raise the core funding of the SDA.  
  2. It targets to attract 300 members paying a fee of R60,000 per annum.
  3. A number of benefits to club membership have been developed.


The membership targets are as follows:

Join Club 300


DEVELOPMENT FUNDING


SPECIFIC CORE FUNDING REQUESTS AND DONATIONS


B. PROGRAMME FUNDING

The traditional model of funding for SAFA has been the sale of commercial rights through sponsorship and broadcast.  Given this model, most of the sale relates to the national team properties, particularly to the men’s senior national team.  The challenge and limitation of this funding model, is that the monies raised must go primarily to the running of these properties, leaving little over for administration and development costs.  Funding the kind of developmental work envisaged in the FDP will require a fundamentally different approach.

Fundraising

THE WORK OF THE AGENCY

Overview | Fundraising | Strategic Direction

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